Flapper

This is a 1920s/early 1930s Photomaton branded postcard of a French photobooth photo. I wish I had the original image to show you, as it would’ve been of a much finer quality.

Our fashion conscious model is shown in one of the guided poses, from a prescribed list used by the Photomaton Corporation. In the early days of photobooth photography, the machines were installed in photography studios and operated by a trained supervisor who made sure you got that perfect shot. The original strips were of eight images. I will share one complete, uncut strip with you soon, that is, if I can find it!

On first glance this young woman looks to be on the pulse of between-the-wars fashion. She has a sharp cut bob and a cloche hat, both so typically stylish and indicative of the era. Yet there is something wrong. This is a fashion fail foto! Nothing matches. There are too many different patterns – geometric, floral, leafy. The large floppy bow is demure and feminine. To me, it works poorly with the tailored jacket and masculine collar of her shirt. Perhaps, without the addition of an artificial flower, she might’ve made this ensemble work?

I love the individual elements she has chosen. The pattern on the bow is chic and the buckle on her hat, a wonderful art deco, stylised, laurel wreath design. But again, there is no blending or matching of her accessories. Less is more, beautiful femme française. Less is more.